One visual language, applied consistently everywhere.
Expert-made brand guidelines that define your brand's personality, values, and look, so every listing, ad, and package presents one consistent, professional message.
- Define your brand's personality and values
- Consistent across every touchpoint
- A unified, professional message
- Ready for any designer to use
Brand Guidelines
What you'll receive
- Logo usage and clear-space rules
- Color palette with hex codes
- Typography system
- Imagery style direction
- Voice and tone reference
- PDF guideline plus source files
Why brand guidelines matters on Amazon
Consistency builds trust
The same look across listings, ads, and packaging makes your brand familiar and trusted.
Professionalism matters
Polished, on-brand content sets you apart from sellers with a patchwork look.
Save time and resources
A clear framework removes guesswork and cuts revision rounds.
Empower your team
Anyone working on your brand, in-house or agency, can represent it accurately.
Future-proof your brand
Guidelines evolve with your brand as you add products and channels.
Clear documentation
An easy-to-follow document, not a folder of loose files.
The rulebook for how your brand looks and sounds
Brand guidelines document the decisions behind your identity in a format designers, copywriters, and agencies can follow without a meeting.
- Logo usage and clear-space rules
- Color palette with hex codes
- Typography for images and A+ Content
- Imagery and photography style
- Voice and tone with examples
A logo that builds trust
No logo yet, or one that's holding you back? Our designers create a logo that fits your brand and audience, then document it in your guidelines so it's used correctly everywhere.
- Logo designed for your audience
- Consistent use across Amazon and social
- Recognizable at thumbnail size
- Variations for every placement
Grow on Amazon with a clear brand identity
We start by defining your brand's DNA: its values, personality, and unique selling proposition. Then we turn it into rules your whole team can follow.
- Usage rules for every brand element
- Brand voice and visual style
- Guidelines for sub-brands
- Updates as your brand grows
Brand guidelines for any growing business
Serious sellers
Building a strong Amazon brand and a better customer experience.
Growing brands
Keeping several product lines consistent as the catalog expands.
Multi-channel sellers
One brand image across Amazon, Walmart, DTC, and social.
Designed for every placement
Every asset is built to Amazon's specs and sized for desktop and mobile.
Logo usage
Color palette
Typography scale
Imagery style
Pick the package that fits your catalog
Essential
Custom quote
For new brands setting their first standards.
- Audience and industry research
- Logo design and usage rules
- Primary color palette
- Primary typeface
- Starter imagery and tone guide
- PDF and source files
Professional
Most popularCustom quote
For brands scaling across products and channels.
- Everything in Essential
- Competitor research and strategy
- Advanced logo rules and variations
- Secondary colors and typefaces
- Photography direction
- Brand voice guidelines
- Co-branding and usage rules
- Social media profile assets
Everything included, side by side
Research
Brand elements
Application
Deliverables
Talk to a designer
Pick a time to walk through your catalog with our design team and find the package that fits.
Frequently asked questions
Straight answers on how we work, what is included, and how getting started works.
No. Both packages include logo design. If you already have a logo, we'll document and refine its usage instead.
A PDF guideline plus the source files and color and type values your designers need.
Essential guidelines usually take two to three weeks; Professional takes three to five, depending on feedback rounds.
Yes. We can audit and extend existing guidelines, for example to add Amazon-specific rules or a sub-brand.
Hear it from businesses we've helped
Real feedback from Amazon and DTC brand owners we've helped grow.
“Excellent service! We have been working with them for months now and they have helped increase turnover month over month. Highly recommended.”
Verified Client
Owner, Cosmetics Brand
“FBA Brains is the best ally to boost your business on Amazon. By implementing their strategies we have increased our turnover by 50% in three months.”
Verified Client
Owner, Fashion Brand
Need more than brand guidelines?
Not sure which design work you need?
Get a free listing audit and we'll show you where better creative will move conversion most.