Other Services

Vendor Central

Vendor Central means keeping track of purchase orders, inventory, content, advertising, chargebacks, and more. We manage all of it, so your 1P business grows without eroding your margin.

  • Purchase orders and forecasting
  • Chargeback disputes
  • Detail page optimization
  • Advertising for vendors

What is Vendor Central?

Vendor Central is Amazon's invite-only program for manufacturers and distributors who sell to Amazon wholesale. Amazon then sells your products as "Ships from and sold by Amazon."

What's included

Amazon Vendor Central full service management.

Competitor research

See how your category and items compare with competitors.

Case log management

Amazon cases opened, tracked, and followed up for you.

PO tracking and inventory

Purchase orders and demand monitored to prevent stockouts.

Regular calls

Open communication with a dedicated account specialist.

PPC and sales reporting

Weekly reports on sales, conversion, and advertising.

Suppressed listing monitoring

Shipments, reports, and suppressed listings watched for issues.

Operations

Protect your margin on every PO

We manage the operational side of Vendor Central so chargebacks and shortages don't erode your margin.

  • PO confirmation and tracking
  • Shortage claims
  • Chargeback disputes
  • Routing and compliance guidance
Advertising

Vendor PPC and DSP, run by specialists

Our PPC team manages Sponsored Ads and DSP for 1P catalogs, with custom strategies, weekly optimization, and full transparency into bids.

  • Sponsored Products, Brands, and Display
  • Amazon DSP
  • Weekly bid and budget optimization
  • Transparent reporting
Explore PPC management
SEO and design

Detail pages that drive sell-through

Better content means more sales to shoppers, which leads Amazon to order more. We handle SEO, copy, and design for your vendor catalog.

  • 4-phase Amazon SEO
  • Listing images and A+ Content
  • Brand Store and Brand Story
  • Main image CTR optimization
Explore design services
Logistics and reporting

Inventory, reporting, and monitoring

Weekly reports track traffic and conversion, while we watch for stranded inventory, hijackers, and account health issues.

  • Restock and shipment planning
  • Weekly traffic and conversion reports
  • Hijacker alerts
  • Account health monitoring
Recent result

£66K+ and 10,000+ units in year one, from one SKU

We took a brand-new brand through acceptance into Amazon Vendor Central and into its first year. With a single SKU, careful planning, sourcing, and ongoing optimization, it passed £66K in sales and 10,000 units sold.

  • Accepted into Vendor Central as a new brand
  • One SKU, no prior sales history
  • £66K+ in first-year sales
  • 10,000+ units sold
Read the case study
Why Vendor Central

We help you succeed on Vendor Central

Direct sales to Amazon

Products positioned for steady purchase orders and stronger negotiations.

Increased visibility

Optimized listings and targeted marketing that drive sell-through.

Simpler fulfillment

Amazon handles logistics once inventory arrives.

Analytics access

Use Amazon's vendor reports to refine products and pricing.

Bulk order opportunities

Positioned for larger orders and promotional programs.

Better cash flow

Payment terms and deductions managed to protect your cash.

Everything covered

Everything you need to succeed on Vendor Central

  • A+ Content
  • Full listing optimization
  • Catalog management
  • Chargebacks
  • Open statements
  • Case management
  • Monitoring and reporting
  • Advertising
  • Vendor Brand Store
  • Compliance document filing
  • Coupons and promotions
  • Setup and management
  • Vine program setup
  • Dispute management
  • Product uploads
  • Vendor PPC management
  • Vendor to Seller Central transition
  • Purchase order management
  • Direct fulfillment setup
  • A/B testing
  • And more
How it works

Get started in 3 steps

  1. 01

    Account review

    We review POs, chargebacks, content, and ads.

  2. 02

    Action plan

    We prioritize fixes for margin and sell-through.

  3. 03

    Ongoing management

    Weekly work, reporting, and regular calls.

The upside

What Vendor Central adds to your business

01

Fewer chargebacks

Proactive PO and compliance management protects your margin.

02

Bigger purchase orders

Better sell-through leads Amazon to order more.

03

One team for 1P

Operations, content, and ads handled by the same team.

Book a call

Talk to a specialist about vendor central

Pick a time that works for you. We'll look at your account and goals and recommend the right next step. No commitment required.

Marketplaces we grow brands on

Amazon US●Amazon UK●Amazon UAE●Amazon Vendor Central●Walmart●TikTok Shop●eBay●Shopify●
FAQ's

Frequently asked questions

Straight answers on how we work, what is included, and how getting started works.

It depends on your margins, operations, and control requirements. We can help you compare the two, or run both in a hybrid model.

Yes. We review recent chargebacks and dispute the ones that qualify.

Yes. We plan and manage the transition so listings, reviews, and advertising carry over as cleanly as possible.

Yes. We prepare for and support conversations with your Amazon vendor manager, including annual negotiations.

Ready to talk about your Amazon growth?

Get a free listing audit or a fast quote — no commitment required.