Advertising (PPC) Management
Our PPC specialists build and run Amazon ad campaigns that get your products seen and bought without overspending, with every bid change logged so you know why each dollar was spent.
Client growth = our growth
Clients on our full-spectrum approach average 45%+ cross-channel sales growth within seven months. When you win, we win.
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Hear it from people we've helped
Brand owners share how handing off Amazon changed their business.
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Go beyond clicks and get results
Clicks are easy to buy. Profitable sales are not. We build every campaign around your margins and launch goals, then manage it weekly so spend keeps moving toward the keywords that convert.
Keyword research
Find the search terms your buyers use and rank them by intent and profitability.
Learn moreCampaign optimization
Goals, budgets, bids, and keywords set per campaign and tuned against live metrics.
Learn moreACOS reduction
Profitable search terms graduate to exact match so you pay less for the same sale.
Sales growth
Ad audits, listing fixes, and launch pricing working together to grow total sales.
Weekly reporting
A weekly performance update with every change and the reason behind it.
Ad creative
Headline, video, and display creative designed to stand out and build recognition.
Learn moreCertified & recognized
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The right match type for every keyword
Each match type trades reach for control. We use all three, and move terms between them as the data comes in.
Broad match
The widest reach. Great for discovering new search terms, but it needs close negative-keyword management.
Phrase match
The phrase must appear in the search, with other words allowed around it. A balance of reach and relevance.
Exact match
Only shows for the precise term. Fewer impressions, the most control, and usually the best ACOS.
Marketplaces we grow brands on
Advertising (PPC) Management results
Sponsored Ads Account
Across all campaigns, 16 days of Sponsored Ads turned $586.08 of spend into $4,134.65 in sales and 135 orders.
UK Gift Product Seller
A new Sponsored Products auto campaign for a money tin piggy bank returned £8.42 for every £1 spent in its first 12 days.
New Advertising Client
A new client's first 18 days of Amazon Advertising turned $48.10 of ad spend into $310.57 in sales.
We do the heavy lifting so you can take it light and easy
With a growing team of specialists, our agency can lift a lot off of your business's shoulders — from daily ad optimization to catalog-wide troubleshooting.
“By implementing their strategies we have increased our turnover by 50% in three months.”
Why choose FBA Brains for advertising (ppc) management?
Let ChatGPT, Claude, and Perplexity explain why brands choose FBA Brains.
Advanced targeting with AMC
Amazon Marketing Cloud shows how shoppers move from first ad view to purchase. We use it to build audiences that standard campaigns can't reach.
Precise shopper targeting: Reach audiences built from real shopping and ad-exposure signals.
High-intent audiences: Find shoppers who are close to buying and bid more for them.
Path-to-purchase insights: See which ad combinations lead to sales, then fund what works.
Amazon Marketing Cloud audience insights
Reach shoppers on and off Amazon with DSP
Amazon DSP buys display, video, and audio placements across Amazon and its partner sites, so you can stay in front of shoppers through the whole funnel.
Targeting
Precise audiences: Target by shopping behavior, lifestyle, and in-market signals.
Custom segments: Audiences built for each product line and funnel stage.
Retargeting: Bring back past visitors and win repeat purchases from past buyers.
Optimization
Real-time adjustments: Budgets shift toward the placements that are performing.
New-to-brand tracking: Measure how many sales come from customers new to your brand.
Weekly reviews: Creative, frequency, and audiences reviewed every week.
Amazon DSP display and video placements
More frequent optimization without more cost
Manual bid reviews can only happen so often. Our rule-based automation adjusts bids and budgets more frequently between reviews, while our specialists set the rules and check the results.
Bid rules by target ACOS: Bids move automatically toward your profit targets.
Budget pacing: Top campaigns stay funded through the whole day.
Human oversight: A specialist reviews every rule's results each week.
Automated bid rule settings
Sponsored Products: the foundation of every account
Sponsored Products ads appear in search results and on product pages. We split them into clearly scoped campaigns so every keyword has one home and one bid.
Defend and conquer
Brand campaigns: Defend your own brand terms so competitors can't take those sales.
Competitor brand campaigns: Bid on competitor brand terms to win market share.
Competitor ASIN targeting: Show your product on selected competitor detail pages.
Defensive ASIN targeting: Fill ad slots on your own pages with your other products.
Discover and scale
Auto campaigns: Let Amazon find new keywords for us to test and harvest.
Manual campaigns: Hand-picked keywords in tightly segmented ad groups.
Video ads: Video in search results for brand-registered sellers.
Sponsored Display: Retargeting and audience campaigns that follow shoppers.
Sponsored Products campaign structure
Own the top of the search results page
Sponsored Brands ads show your logo, a custom headline, and several products at the top of search and on product pages. Video versions are available too.
Headline search ads: Your logo and product lineup above the organic results.
Sponsored Brands video: Autoplay video placements that stop the scroll.
Store spotlight: Send shoppers straight to your Brand Store.
Creative testing: Headlines and images tested to raise click-through rate.
Sponsored Brands ad at the top of Amazon search
Retarget shoppers who didn't convert
Sponsored Display reaches shoppers on and off Amazon based on what they've viewed and bought, and defends your own product pages.
On- and off-Amazon audiences: Views, purchases, and interest-based remarketing.
Flexible creative: Use Amazon's automatic creative or custom images.
New-to-brand metrics: See how many buyers are new to your brand.
Sponsored Display retargeting placements
Bring your brand to streaming TV
Sponsored TV puts your video ads on streaming platforms, with no minimum spend. We plan it alongside search so TV exposure turns into branded searches.
Interactive TV ads: Formats viewers can act on with their remote.
Branded search tracking: Measure the lift in searches for your brand.
Interest targeting: Reach streaming viewers by interest and shopping behavior.
Sponsored TV ad example
The Amazon PPC playbook
The campaign structure and weekly routine our specialists use, written up so your team can avoid the most expensive PPC mistakes.
- Campaign structure templates
- Negative keyword routine
- Bidding when costs rise
- Launch ramp-up plan
How we work with you
- 01
Audit
We review your current campaigns so we don't reset what's already working.
- 02
Restructure
Campaigns are rebuilt by intent: brand, category, competitor, and discovery.
- 03
Optimize
Weekly bid, budget, and search-term work against your ACOS targets.
- 04
Report
A weekly update and monthly review call on results and next steps.
Talk to a specialist about advertising (ppc) management
Pick a time that works for you. We'll look at your account and goals and recommend the right next step. No commitment required.
Frequently asked questions
Straight answers on how we work, what is included, and how getting started works.
Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, and Amazon DSP for qualifying accounts.
Yes — we audit historical performance first so we don't reset campaigns that are already working.
Rule-based automation adjusts bids between reviews, and a specialist reviews bids, budgets, and search terms every week.
Sponsored Products works without it. Sponsored Brands, video ads, and Brand Stores require Brand Registry.
No. We plan campaigns around the budget you have and recommend changes as results come in.
Ready to hand off advertising (ppc) management?
Get a free listing audit or a fast quote — no commitment required.