Amazon DSP
Amazon DSP runs display, video, and audio ads on and off Amazon, targeted with Amazon's own shopping data. Our DSP specialists plan, launch, and optimize campaigns that reach new shoppers and bring past buyers back.
- Audiences built on Amazon shopping data
- Display, video, and streaming TV
- Retargeting on and off Amazon
- Works alongside your PPC
Smarter ads, better sales with Amazon DSP.
Cross-device reach
Reach shoppers on desktop, mobile, and connected TVs.
Control and brand safety
Choose placements and sites that match your brand.
High-impact formats
Display, video, and audio ads built for each placement.
Real-time optimization
Reporting and adjustments that keep improving return.
Integrated with your PPC
DSP planned alongside Sponsored Products and Sponsored Brands.
First-party targeting
Audiences based on what shoppers browse and buy on Amazon.
Reach exactly the right shoppers
DSP targeting goes far beyond keywords. We combine location, timing, behavior, and placement controls to put budget where it converts.
- Location, demographics, and time of day
- Retargeting by browsing and purchase behavior
- Frequency caps and placement control
- Device-specific creative and testing
Target by what people actually buy
Amazon DSP uses first-party shopping signals, so you can reach in-market shoppers rather than guessing at demographics.
- Recent searchers and buyers of similar products
- Shoppers viewing competitor products
- Product viewers who didn't buy
- Interest and lifestyle segments
Budgets that follow performance
We shift placements, budgets, and creative based on what's working each week, so spend keeps moving toward results.
- Budget shifts by performance trend
- Format and message testing
- Targeting refined over time
- Weekly reporting
Keep past buyers coming back
DSP is especially strong for consumables and product lines. We remind past buyers to reorder and introduce them to related products.
- Ads based on purchase history
- Reminders on and off Amazon
- Complementary product promotion
- Ads timed for reorders
Where DSP fits next to Sponsored Ads
Sponsored Ads capture shoppers who are already searching. DSP reaches them before and after the search. Your PPC should be profitable and converting well before you add DSP on top.
- Retargeting viewers who didn't buy
- Loyalty campaigns for past customers
- Competitor audience targeting
- Top-of-funnel awareness
What is Amazon DSP?
Amazon's demand-side platform buys ad placements programmatically across Amazon and partner sites. It supports four main formats.
Video ads
Streaming TV and online video placements. Online video is clickable; streaming TV builds awareness.
Dynamic ecommerce ads
Auto-generated ads that feature your in-stock products and optimize themselves over time.
Audio ads
Non-skippable ads on Amazon Music, Alexa devices, and Fire TV.
Static display ads
Clickable image and mobile banners with a clear call to action.
Get started in 3 steps
- 01
Discovery call
We review goals, budget, and current advertising.
- 02
Audience and creative build
We set up audiences, creative, and campaign structure.
- 03
Launch and optimize
Campaigns go live with weekly optimization and reporting.
What Amazon DSP adds to your business
Full-funnel reach
Layer awareness and retargeting on top of your existing PPC campaigns.
Better use of shopper data
Target on purchase behavior instead of broad demographics.
More branded search
Upper-funnel exposure drives more shoppers to search for your brand.
Talk to a specialist about amazon dsp
Pick a time that works for you. We'll look at your account and goals and recommend the right next step. No commitment required.
Marketplaces we grow brands on
Frequently asked questions
Straight answers on how we work, what is included, and how getting started works.
Amazon DSP typically requires a higher monthly budget than Sponsored Ads. We'll recommend a budget during the discovery call.
PPC first. DSP works best once your Sponsored Ads are profitable and your listings convert well.
No. DSP can drive traffic to Amazon listings or to your own website.
DSP offers more audience options, more placements, and more control, while Sponsored Display is self-serve and simpler.
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